Love Your Curls Love Your Curls

Custom haircare

Love Your Curls

Shop formulas for curls, waves, and everything in between.

Shop Your Hair Type
100% Vegan
Dermatologist Tested
Cruelty-free
Sulfate-free
Paraben-free
100% Vegan
Dermatologist Tested
Cruelty-free
Sulfate-free
Paraben-free

SOS: revolutionary repair

One Use. Total Transformation.

Restore softness, shine and split ends by zeroing in on your hair type, goals and styling habits.

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One Use. Total Transformation.
Clean formula Free shipping Custom care

Repair collection

Shop high-performance custom care

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Scientifically proven, backed by data

2x stronger hair 90% less breakage

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*Complete SOS system vs untreated hair, instant and 4 week results.

Before
Before
After
After

Results on wavy, highlighted hair

This SOS Custom Repair saved my strands! My hair feels so much healthier, my frizz is under control and split ends are banished. I can’t stop touching my soft hair.

- Jessica

Wavy Thin Highlights Heat Styling

How you function

Real Repair Stories, Real Joy

Kendall

@kendall.toole

You can visibly see a difference after just one use!
Kendall
Marissa

@marissa_lanae

It adds strength, hydration, frizz-control and heat protection up to 450 degrees.
Marissa
Samiya

@slaymiya1

I have seen a huge improvement in my curls, including less breakage and elasticity.
Samiya
Two Steps to Custom Haircare

How it works

Two Steps to Custom Haircare

  1. Take a quick two-minute quiz about your hair history, goals, damage and styling habits.
  2. We formulate made-to-order haircare with naturally derived ingredients and ship it to you.
Take the quiz
The Function Standard

Clean. Vegan. Cruelty-Free.

The Function Standard

Highly efficacious formulas with no compromises, focused on naturally derived ingredients and powerful science.

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Still Unsure?

Take a quick two-minute quiz and find a formula made around your goals, routine and hair type.

Customize my formula

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